Cookies help us to understand how you use our website so that we can provide you with the best experience when you are on our site. To find out more, read our privacy policy and cookie policy.
Manage Cookies
A cookie is information stored on your computer by a website you visit. Cookies often store your settings for a website, such as your preferred language or location. This allows the site to present you with information customized to fit your needs. As per the GDPR law, companies need to get your explicit approval to collect your data. Some of these cookies are ‘strictly necessary’ to provide the basic functions of the website and can not be turned off, while others if present, have the option of being turned off. Learn more about our Privacy and Cookie policies. These can be managed also from our cookie policy page.
Strictly necessary cookies(always on):
Necessary for enabling core functionality. The website cannot function properly without these cookies. This cannot be turned off. e.g. Sign in, Language
Analytics cookies:
Analytical cookies help us to analyse user behaviour, mainly to see if the users are able to find and act on things that they are looking for. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. Tools used: Google Analytics
Social media cookies:
We use social media cookies from Facebook, Twitter and Google to run Widgets, Embed Videos, Posts, Comments and to fetch profile information.
Share on FacebookShare on TwitterShare on LinkedinEmail this link
The CUE (City-University Energysaver) bus system was launched August 18, 1980, as a joint venture between the City of Fairfax and George Mason University to reduce parking demand and congestion and provide more travel options for the community. Since that time the city and public transit across the country has changed dramatically, but CUE’s branding has remained the same.
The goal of this project is to evaluate the existing CUE brand and identify improvements to attract new riders, solidify CUE’s identity, and standardize public information while maintaining current customers and partnerships. In order to stay current and increase the positive perception of the bus system, this project will update the brand to ensure that CUE’s image is modern, engaging, and consistent. Feedback from existing riders and other community members will be a key part of the process.
The CUE (City-University Energysaver) bus system was launched August 18, 1980, as a joint venture between the City of Fairfax and George Mason University to reduce parking demand and congestion and provide more travel options for the community. Since that time the city and public transit across the country has changed dramatically, but CUE’s branding has remained the same.
The goal of this project is to evaluate the existing CUE brand and identify improvements to attract new riders, solidify CUE’s identity, and standardize public information while maintaining current customers and partnerships. In order to stay current and increase the positive perception of the bus system, this project will update the brand to ensure that CUE’s image is modern, engaging, and consistent. Feedback from existing riders and other community members will be a key part of the process.
